UseFul Tips and Tricks

It’s impossible to ignore mobile optimization as a website owner or publisher now — you get penalized not just by your users but also search engines. Sites not only have to be mobile-friendly, but in order to maximize ad revenue, they also have to optimize the way ads are served on mobile devices. A lot of the changes you need to make as a mobile publisher are similar to the ones found in desktop ad optimization strategies. 1. Use Multiple Ad Networks The majority of mobile ad networks don’t guarantee 100% fill rates. Working with just one ad network means that impressions may go unfilled, leaving potential ad revenue on the table. How many ad networks should you use? A general rule of thumb is to use 4 or 5 networks to display your ads. With an increased fill rate and a diverse set of advertisements shown, you’ll boost your revenue without making major changes in the process. Mobile ads aren’t immune to poor performance. An ad network may have CPC or CPM rates ...

1. I added units to my Big Websites Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well. Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later). Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units. 2. I added units to my Small Websites As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hos...

AdSense is a great tool for monetizing your website. Unfortunately, a large number of users fall prey to some common mistakes and never even realize that they’re functioning way below their maximum earning potential. Here are a few Ad Sense tips that will help you optimize your website for both higher revenue and an enhanced user experience. 1. A/B test your ad units   Experimenting allows you to pit one variation of ad settings against another variation and select the one that performs the best. You can compare the performance of text-only ad units to ad units that have both text and display enabled, or analyze the effect of changing the color of ad text on ad performance, or determine the impact on your revenue by serving ads in the sensitive and/or general categories . Although you need a little tech-savvy to navigate your way through the entire process of preparing your experiment, creating your experiment, monitoring your experiment, and finally choosing ...