10 Tips to Maximize Your Ad Revenue on Android
It’s impossible to ignore mobile optimization as a website owner or publisher now — you get penalized not just by your users but also search engines. Sites not only have to be mobile-friendly, but in order to maximize ad revenue, they also have to optimize the way ads are served on mobile devices. A lot of the changes you need to make as a mobile publisher are similar to the ones found in desktop ad optimization strategies. 1. Use Multiple Ad Networks The majority of mobile ad networks don’t guarantee 100% fill rates. Working with just one ad network means that impressions may go unfilled, leaving potential ad revenue on the table. How many ad networks should you use? A general rule of thumb is to use 4 or 5 networks to display your ads. With an increased fill rate and a diverse set of advertisements shown, you’ll boost your revenue without making major changes in the process. Mobile ads aren’t immune to poor performance. An ad network may have CPC or CPM rates ...